Meat Eater’s depiction of a life in the wild isn’t radically new. Lesson 1: Differentiate from those in your market category. Rinella’s spare commentary and self-effacing humor let the drama of the show unfold around him, and much of Meat Eater’s appeal is in watching him watch the rugged country he hikes through, waxing philosophical as he gazes through binoculars. Rinella is the series’ narrator, founder, and nucleus around him orbit a rotating cast of characters: old friends, hunting guides, the occasional celebrity. The show’s logo, in which moose tines transform into dinner forks, echoes this idea.Īt the center of Meat Eater is Steven Rinella, a lanky, 48-year-old Michigan native and lifelong hunter and fisherman. There’s a clue to Meat Eater’s ambitions in its name: a determination to bring the drama of chasing animals back to its ultimate purpose of consumption. In its tenth season, the show centers on hunting and fishing across multiple continents. Sandwiched between the romcoms, reality shows, and “Steamy Thrillers” of Netflix, you can find Meat Eater. When this happens organically, as part of a larger vision, the results can surprise and excite. Today, we’ll talk about what happens when a brand takes an existing market category and turns it on its head entirely. In our last blog post, Joanna Schull explored an approach to companies that are creating their own categories.
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