![]() ![]() A company is the strangest place of all for an indefinite optimist: why should you expect your own business to succeed without a plan to make it happen? Darwinism may be a fine theory in other contexts, but in startups, intelligent design works best. a video network backed by Peter Thiel that. 'The last big one remaining in the world the only one is Twitter.'. ![]() But iteration without a bold plan won’t take you from 0 to 1. Newsletters An icon in the shape of a persons head and shoulders. Thiel, co-founder of PayPal and the first outside investor in Facebook, argues that technology has stagnated. To go from zero to one is to conjure something into existence from the dark void of oblivion. This is the greatest leap possible greater than going from one to 10 or even from one to 100. You could build the best version of an app that lets people order toilet paper from their iPhone. Zero to One is entrepreneur and venture capitalist Peter Thiel’s unconventional advice for technology startups. Going from zero to one means going from nothing to something. Making small changes to things that already exist might lead you to a local maximum, but it won’t help you find the global maximum. But leanness is a methodology, not a goal. Would-be entrepreneurs are told that nothing can be known in advance: we’re supposed to listen to what customers say they want, make nothing more than a “minimum viable product,” and iterate our way to success. “Even in engineering-driven Silicon Valley, the buzzwords of the moment call for building a “lean startup” that can “adapt” and “evolve” to an ever-changing environment. ![]()
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